February 8, 2023

Instagram Tests Replacing Activity Tab with Shopping Tab

Instagram is testing a new feature that would replace the Activity tab with a Shopping tab. The move is part of Instagram’s larger goal to make the platform more commerce-friendly and turn it into a place where people can discover and buy products.

BACKGROUND

The change is currently being tested with a small group of users in the United States, and it’s not clear if or when it will be rolled out more broadly. The new Shopping tab would appear in the same spot as the Activity tab, which currently shows users likes, comments, and other interactions on the platform.

The Shopping tab would be a dedicated space for shopping content, featuring product photos and videos from brands that users follow. Users would be able to browse through products and make purchases without leaving the app.

The new feature is part of Instagram’s ongoing efforts to become a more robust e-commerce platform. The company has been testing several other shopping features in recent months, including a dedicated shopping section in the Explore tab and the ability to checkout products without leaving the app.

If the new Shopping tab is rolled out more broadly, it could be a big boost for businesses on Instagram and help the platform compete more directly with e-commerce giants like Amazon and eBay. It would also likely be welcomed by users who are looking for a more streamlined shopping experience on the app.

Instagram is testing a new feature that would replace the existing “Activity” tab with a “Shopping” tab. The current “Activity” tab on Instagram shows users recent likes, comments, and follows. The proposed shopping tab would show users recommended products and brands based on their interests. This change is being tested in select markets, and there is no word on when or if it will be rolled out globally.

DETAILS

Instagram is testing a new feature that would replace the Activity tab with a Shopping tab. The move is part of Instagram’s larger goal to make the platform more commerce-friendly and turn it into a place where people can discover and buy products.

The Shopping tab would be similar to the existing Explore page, which contains a mix of photos and videos from brands and influencers that users can browse through. But instead of just seeing images and videos, users would also be able to see product information and prices.

The idea is that users will be able to browse through products on the Shopping tab and then purchase them directly from brands’ websites. This would make Instagram a more convenient place to shop, and it would also give brands a new way to reach potential customers.

Instagram is still testing the feature and it’s not clear when or if it will be rolled out to all users. But if it is successful, it could be a big boost for e-commerce on the platform.

IMPLICATIONS FOR MARKETERS

If this change is implemented, it would be a major shift in how brands interact with users on Instagram. Currently, the “Activity” tab is one of the primary ways brands can interact with users. With the proposed “Shopping” tab, brands would have to find new ways to engage with users.

Brands would need to focus on creating content that is interesting and relevant to users, as well as promoting their products in a way that is not intrusive. Overall, this change could make it more difficult for brands to reach and engage with users on Instagram.

Instagram has officially announced that it is rolling out the shopping tab to all users globally. This change will make it more difficult for brands to reach and engage with users on Instagram. Brands will need to focus on creating content that is interesting and relevant to users, as well as promoting their products in a way that is not intrusive. Overall, this change could make it more difficult for brands to reach and engage with users on Instagram.

How to get rid of shopping tab on instagram

Unfortunately, there is no way to get rid of the shopping tab on Instagram. If you do not want to see the shopping tab, you can either disable it or hide it. To disable the shopping tab, go to your settings and turn off the “Show Shopping Recommendations” option. To hide the shopping tab, go to your profile and tap on the three dots in the upper right corner. From there, you can select “Edit Profile” and then “Hide Shopping Recommendations.”

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